Navigating the decarbonisation journey in the trucking industry

The A.I. LAMB team have just returned from the exciting showcase that was the 2023 Brisbane Truck Show across a busy, but productive few days.

We saw an incredible display of trucks and heavy vehicles, where it has also become clear that tech advancements are surging ahead.

What did we find out?

It is evident that decarbonisation is no longer a distant concept but a force shaping the future of transportation and beyond.

The global push towards reducing carbon emissions has sparked a race towards innovative solutions, transforming the industry and paving the way for a cleaner, more sustainable future.

During conversations with multiple fleet operators, both on-road and off-road, there is diverse thinking in the way in which organisations are approaching their decarbonisation strategies and roadmaps. We saw a range of solutions from fully battery electric vehicles (BEV) to biofuels, hydrogen and hybrid solutions.  

We saw the launch of a number OEM and aftermarket battery electric vehicles options from Hyundai, Volvo Trucks and SEA Electric.

The destination is clear, but the pathway to get there is evolving.

In addition to what we saw at the Truck Show there is plenty of other activity in the market further demonstrating the motivation for companies to lead the charge in decarbonisation.

In the past month we have seen significant progress in the heavy electric vehicle space. A couple of notable mentions being Volvo Trucks signing a letter of intent to sell 1,000 electric trucks between now and 2030 to Holcim, one of the world’s largest building solution providers. The deal is the largest commercial order to date for Volvo Trucks electric trucks, with the first 130 trucks to be delivered in 2023 and 2024.

Additionally, earlier in the month, three Australian companies launched their partnership in an ambitious world - first trial to use battery electric trucks for heavy haulage in triple road train configuration across the long distances and harsh terrains of the Australian outback.

Janus Electric, Qube and OZ Minerals are working together towards a Vision Electric future by applying their shared ingenuity to tackle the challenge of emissions and footprint reduction as part of how they are bringing their Decarbonisation Roadmaps to life.

The urgency to combat climate change has fueled the acceleration of decarbonisation efforts worldwide. This has triggered a surge in research, development, and investment in renewable energy sources, energy efficiency measures, and sustainable practices across the trucking industry.

Lots of tech but missed opportunity, at no cost to stand out!

The A.l. LAMB team's eyes are always looking out for interesting and relevant new technologies, which were on display in abundance. While not new to the industry, there are still a lot of legacy telematics, with a record 41 truck telematics companies displaying their latest wares at this year’s show – highlighting the increasingly important role smart technology is playing in the industry.

In addition to more traditional tech, some interesting innovations we saw included Knorr-Bremse AG revealing its latest driver assistance system, global scalable brake controls (GSBC), and electronically controlled braking system for trailers as well as a host of AI equipped camera systems.

One thing that keeps surprising us, perhaps it should not, is the delivery of a great platform but a missed opportunity to deliver a great service. A gentle reminder that innovation should not be restricted to code.

A missed opportunity to stand out and connect with prospective end users.

As we’ve learned in our sales & marketing life, lots of traffic and some business cards do not necessarily equate to genuine leads.

We asked around 20 end users attending the show if they spoke with or received any direct information that sparked their interest and that they would specifically seek out following the show.

Of those respondents, none could name a single exhibitor that connected with them prior to the event to create a lasting impression. The cost for proactive engagement is low, but the result is enhanced visibility and meaningful connections.

There is no law around proactive communication.

The future is bright as the industry adopts automation and accelerate their transition towards a greener industry.

At A.I. LAMB, our work is underpinned by research supported by the latest data and insights, where we can work towards a cutting-edge solution to help you stay ahead of the curve.

We love SMEs and know what it takes to be a great supplier to the logistics industry.